WHAT WE DID
CONCEPT TO REALITY
Daybreak Salon and Spa is an Aveda concept salon that has been in business for almost 40 years. They have two locations and serve thousands in the surrounding communities. The project was to create robust website that was functional and aesthetically reminiscent of the salon's interior design.
We took a minimalist approach which exposes the essence, essentials and identity of the brand. Beautiful photography reflects, the character and ambiance of the salon.
Creating trust is important, so we integrated bios and head shots of the service providers to engage with clients so they can make informed decisions when selecting a service provider.
We integrated Demand Force appointment forms and testimonials and also developed custom refer a friend form which sends to 3 parties, the salon, referrer and friend. This has streamlined internal business practices and processes.